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Jaden Smith is labelled with the 'born into success' tag before he opens his mouth. But is this fair? Jaden earlier this year released his single Icon and it is a big statement to all his doubters. The video is simple but impactful. Jaden dancing in front of a sunset and a pricey car is nothing new, but his passion and anger spitting his lyrics is shown in the video. The simplicity works in the video with the message of the lyrics carrying the song not an extravagant video focused on the idea of an 'icon' which could have been Jaden's plan. He definitely is not a kid anymore. From a cheesy feature with Justin Bieber to a gold toothed rapper touring the world with J Cole. Jaden has also become known in the non-musical world, with his successful MSFTS clothing line which is also mentioned in the song, "MSFTS, just did, Nylon cover, five minutes" . The song does show the evolution of Jaden, mentioning his fame, heartbreak and media troubles ident

Joy Crookes  At just 19 years old Joy has already become a house hold name in the South-London music scene and has combined 50's Jazz with R&B production to produce some pure soul anthems. With an Amy Winehouse sounding voice her music has become popular across the UK. Her latest EP Influence  was released earlier this year. From soul tracks 'New Manhattan' and 'Power' to the upbeat funky 'Bad Feeling' Joy has once again exceeded her age and produced a musical multi-dimensional EP with a range of beats. Joy's  arc de triomphe 'Mother May I Sleep With Danager?' has over 1 million listens on Spotify and is a thought provoking song about adulthood. Joy often touches interesting subject in her lyrics and is anything but a pure R&B artist. Her mix of Jazz and Soul into her music is the reason she has becoming a rising star and will only go up from where she has started. Ama Lou Ama Lou from East London is an upcoming R